<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Marketing</title>
  </titleInfo>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Houndmills</placeTerm>
    </place>
    <publisher>Palgrave Macmillan</publisher>
    <dateIssued>2004</dateIssued>
    <issuance/>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language>
    <languageTerm authority="iso639-2b" type="code">EN</languageTerm>
  </language>
  <physicalDescription>
    <extent>xii, 434p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Lancaster, Geoff and Reynolds, Paul (eds)</note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Internet marketing</topic>
  </subject>
  <classification authority="lcc">HF 5415.L34 2004</classification>
  <identifier type="isbn">0-333-98789-6</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">111217</recordCreationDate>
    <recordChangeDate encoding="iso8601">20111217195621.0</recordChangeDate>
    <recordIdentifier source="kemucst">370951</recordIdentifier>
  </recordInfo>
</mods>
