TY  - BOOK
AU  - Bateman Thomas S
AU  - Carl P Zeithaml
TI  - Management fuction&strategy: Function &strategy
SN  - 0256100209
AV  - HD31B3 1993 
PY  - 1990///
CY  - Canada
PB  - Irwin
N1  - Appendix,Glossary,Index
ER  -