TY  - BOOK
AU  - Lovelock,Christopher.et al.
AU  - Jochen,Wirtz.
AU  - Jayanta Chatterjee
TI  - Services marketing: People,Technology,Strategy
SN  - 9788131725979
AV  - HD9980.S4 2007 
PY  - 2007///
CY  - India
PB  - Dorling Kindersley
N1  - Includes Index
ER  -