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  <titleInfo>
    <title>Principles of marketing</title>
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  <name type="personal">
    <namePart>Kotler Philip</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Gray, Armstrong</namePart>
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    <place>
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    <publisher>Dorling Kindersley (India) Pvt. Ltd.</publisher>
    <dateIssued>2008</dateIssued>
    <edition>12th</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xxxii, 557p. :</extent>
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  <note type="statement of responsibility">Philip Kotler and  Armstrong Gray</note>
  <note>Appendix ,Index, References</note>
  <classification authority="lcc">HF5415.K6 2009</classification>
  <identifier type="isbn">9788131715475</identifier>
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