TY  - BOOK
AU  - Kotler Philip et al
AU  - Gary Armstrong
TI  - Principles of marketing
SN  - 9780137006694
AV  - HF5415K6 2010 
PY  - 2010///
CY  - Prentice Hall
PB  - Pearson education
N1  - Index,Appendix,References
ER  -