Strategic Marketing
Cravens W.David
creator
Nigel F.Piercy
text
xxu
Boston Burrridge
McGraw Hill
2009
9thed
monographic
eng
xv,784p
Market Driven Strategy
Strategic Marketing Changes in the Ninth Edition
HF 5415.129 C7 2009 11-4216
9780071263351
111229
2011122906596.0