01391nam a2200289Ia 4500 KE-MeUCS 20111229183244.0 060125s9999 xx 000 0 und d 0071284400 KE-MeUCS HF5438.5.B4 2009 Belch, G.E. 542 Advertising and promotion : an integrated marketing communications perspective. Belch, G.E. and Belch, M.A. 8th Boston, Massachusetts McGraw-Hill/Irwin 2009 xxvi, 834p. ill. includes bibliographical references and index Advertising 543 Sales promotion 539 Marketing 85 Belch, M.A. 544 BK lcc 2978 2978 0 0 lcc 0 0 CPL CPL GEN 2011-12-29 2290.00 3 2 HF5438.5.B4 2009 11-4477 2025-04-29 00:00:00 2025-03-11 2011-12-29 BK 0 0 lcc 0 0 CPL CPL GEN 2011-12-29 2290.00 1 HF5438.5.B4 2009 11-4478 2012-11-28 00:00:00 2012-11-20 2011-12-29 BK 0 0 lcc 0 0 CPL CPL GEN 2011-12-29 2290.00 1 HF5438.5.B4 2009 11-4479 2012-10-22 00:00:00 2012-10-18 2011-12-29 BK 0 0 lcc 0 0 CPL CPL GEN 2011-12-29 2290.00 1 1 HF5438.5.B4 2009 11-4480 2013-02-22 00:00:00 2013-02-20 2011-12-29 BK