TY  - BOOK
AU  - Belch, G.E.
AU  - Belch, M.A.
TI  - Advertising and promotion: : an integrated marketing communications perspective
SN  - 0071284400
AV  - HF5438.5.B4 2009 
PY  - 2009///
CY  - Boston, Massachusetts
PB  - McGraw-Hill/Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Marketing
N1  - includes bibliographical references and index
ER  -