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  <titleInfo>
    <title>Internal marketing</title>
    <subTitle>tools and concepts for customer-focused management</subTitle>
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    <namePart> Ahmed, Pervaiz K.</namePart>
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  <note type="statement of responsibility">Pervaiz K. Ahmed and  Mohammed Rafiq</note>
  <subject>
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  <identifier type="isbn">9780750648387 </identifier>
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