Marketing
Etzel, Michael J.
creator
Walker, Bruce J.
Stanton, William J.
text
bibliography
mau
Boston
McGraw-Hill/Irwin
2007
14th ed.
monographic
eng
xxii, 706 p : ill. ; 28 cm.
Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Includes bibliographical references (p. 640-663) and indexes.
Marketing
HF5415.S745 2007
658.8
9780071106016
0071106014
2005044581
DLC
050831
20060206155000.0
14093636