Essentials of marketing
a marketing strategy planning approach
Perreault, William D.
creator
Cannon, Joseph P.
Ph. D
McCarthy, E. Jerome (Edmund Jerome)
text
bibliography
nyu
New York
McGraw-Hill/Irwin
2010
12th ed.
monographic
eng
xxxix691p
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Includes bibliographical references and indexes.
Marketing
HF5415.m378 2010
9780070172463
2009031814
DLC
090731
20100503172750.0
15845134