TY  - BOOK
AU  - Peter,Paul J.
AU  - James H .Donnelly,Jr  
TI  - Marketing  Management: Knowledge and skill
SN  - 978-0071221122
AV  - HF 5415.1 12-5675
PY  - 2011///
CY  - New York
PB  - Mc Graw-Hill.
ER  -