00517nam a2200217Ia 4500008004100000020002200041040001000063050001900073100002600092245002800118245001900146245001800165250000900183260001500192260002600207260000900233300001200242650001400254650001200268700001900280120305s9999 xx 000 0 und d a978 0 13 700669 4 cMUCST aHF5415.K6 2010 aKotler, Philip, et al aPrinciples of marketing bGlobal Edition cPhilip Kotler a13TH aNew Jersey bPearson Education Inc c2010 aVI, 637 aMarketing aSelling aArmstrong Gary