TY  - BOOK
AU  - Kibera, Francis N.
AU  - Waruingi,  B. Chege
TI  - Fundamentals of marketing: an African perspective 
SN  - 9966443738
AV  - HF5415.12 .K5 1988 
PY  - 1988///
CY  - Nairobi
PB  - Kenya Literature Bureau
KW  - Marketing
KW  - Africa
KW  - Selling
N1  - Includes bibliographical references, glossary, and index
ER  -