00786cam a22002654a 450000100090000000300090000900500170001800800410003501000170007602000180009302000350011104000180014604200080016405000210017208200160019310000200020924500680022925000120029726000430030930000340035250400660038665000240045270000190047670000250049514159335KE-MeUCS20060501132623.0051028s2007    maua     b    001 0 eng    a  2005936447  a9780618660636  a0618660631 (main student text)  aDLCcDLCdDLC  apcc00aHF5415.2.P3 200700a658.8/32221 aParasuraman, A.10aMarketing research /cA. Parasuraman, Dhruv Grewal, R. Kishnan.  a2nd ed.  aBoston :bHoughton Mifflin Co.,c2007.  axxii, 638 p. bill. ;c26 cm.  aIncludes bibliographical references (p. 581-611) and indexes. 0aMarketing research.1 aGrewal, Dhruv.1 aKrishnan, R.,d1952-