@book{73020,
	author = {Lacobucci,Dawn et al and Churchil,Gilbert A.},
	title = {Maketing research methodological foundations},
	publisher = {Cengage Learning,},
	year = {2010},
	address = {Canada:},
	edition = {10th.ed.},
	note = {Glossary,Appendix,subject index&Author index}
}