@book{73040,
	author = {Churchill, Gilbert A. and Brown, Tom J.},
	title = {Basic marketing research /},
	publisher = {South-Western/Cengage Learning,},
	year = {c2010.},
	address = {Australia ;},
	edition = {7th ed.},
	note = {Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic).}
}