@book{77367,
	author = {Pride, William M., and Ferrell, O. C.},
	title = {Marketing express /},
	publisher = {South-Western Cengage Learning,},
	year = {2011.},
	address = {Australia :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1105/2009939187-b.html}
}