00785cam a22002534a 4500003000900000005001700009008004100026020002500067020002200092020002300114020002600137040002300163050001900186100002100205245007900226250001200305260004900317300004100366504005300407650001500460650001400475700002000489700002200509KE-MeUCS20150529142030.0030716s2005    ohua     b    001 0 eng    a0324282923 (package)  a0324282907 (text)  a0324282915 (Xtra!)  a0534558534 (Infotrac)  aDLCcDLCdKE-MeUCS00aHF5415.L3 20051 aLamb, Charles W.10aEssentials of marketing /cCharles W. Lamb, Joseph F. Hair, Carl McDaniel.  a4th ed.  aMason, Ohio :bThomson/South-Western,c2005.  axxxvi, 572 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references and indexes. 0aMarketing. 0aMarketing1 aHair, Joseph F.1 aMcDaniel, Carl D.