@book{78037,
	author = {Armstrong, Gary and Kotler, Philip.},
	title = {Marketing :},
	publisher = {Pearson Prentice Hall,},
	year = {2007.},
	address = {Toronto, Ontario.:},
	edition = {2nd canadian ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0519/2005027193.html}
}