TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
AU  - Cunningham,Peggy
AU  - Mitchell,Peter
AU  - Buchwitz,Lilly Anne
TI  - Marketing: an introduction 
SN  - 0131857207
AV  - HF5415.M3 2007 
PY  - 2007///
CY  - Toronto, Ontario.
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0519/2005027193.html
ER  -