@book{79295,
	author = {Kotler, Philip. and Keller, Kevin Lane.},
	title = {Marketing management /},
	publisher = {Pearson Prentice Hall,},
	year = {2006.},
	address = {Upper Saddle River, NJ :},
	edition = {12th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip055/2004029595.html}
}