@book{81537,
	author = {O'Guinn, Thomas C. and Allen, Chris T.},
	title = {Advertising /},
	publisher = {South-Western College Pub.,},
	year = {2000.},
	address = {Cincinnati :},
	edition = {2nd ed.},
	note = {Supplementary multimedia instructional materials are available to accompany the text.}
}