00913cam a22002654a 4500 KE-MeUCS 20151029114820.0 990322s2000 ohua b 001 0 eng 0324006616 (hardcover) DLC DLC DLC HF5821.O3 2000 O'Guinn, Thomas C. Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 2nd ed. Cincinnati : South-Western College Pub., 2000. xxxvii, 694 p. : col. ill. ; 29 cm. Supplementary multimedia instructional materials are available to accompany the text. "Web site addresses": p. 649-654. Includes bibliographical references and indexes. Advertising. 543 Advertising media planning. Allen, Chris T. Semenik, Richard J. lcc BK LD 81537 81536 0 0 lcc 0 0 CPL CPL GEN 2015-10-29 BFA LD 0 HF5821.O3 2000 15-20320 2015-10-29 00:00:00 2015-10-29 BK