02167cam a22002658i 450000100090000000300090000900500170001800800410003501000170007602000180009304000280011104200080013905000240014710000260017124501760019724600340037325000090040726000330041630000160044950000200046552011820048565000240166765000340169177601760172521322362KE-MeUCS20220824154226.0191206s2020    nju           001 0 eng    a  2019053589  a9781119651543  aDLCbengerdacDLCdDLC  apcc00aHF5415.1265.S3 20201 aScott, David Meerman,14aThe new rules of marketing & PR :bhow to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /cDavid Meerman Scott.3 aNew rules of marketing and PR  a7th.  aN. JerseybWiley publ.c2020  axvii, 430p.  aIncludes index.  a"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"-- 0aInternet marketing. 0aInternet in public relations.08iOnline version:aScott, David Meerman.tThe new rules of marketing & PRbSeventh edition.dHoboken, New Jersey : John Wiley & Sons, [2020]z9781119651611w(DLC) 2019053590