02355cam a22003138i 4500 21322362 KE-MeUCS 20220824154226.0 191206s2020 nju 001 0 eng 2019053589 9781119651543 DLC eng rda DLC DLC pcc HF5415.1265.S3 2020 Scott, David Meerman, The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott. New rules of marketing and PR 7th. N. Jersey Wiley publ. 2020 xvii, 430p. Includes index. "The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"-- Internet marketing. 268 Internet in public relations. Online version: Scott, David Meerman. The new rules of marketing & PR Seventh edition. Hoboken, New Jersey : John Wiley & Sons, [2020] 9781119651611 (DLC) 2019053590 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK SK 87978 87977 0 0 lcc 0 0 NFIC CPL CPL GEN 2022-08-24 FALC 0.00 SK 0 HF5415.1265.S3 2020 22-36638 2022-08-24 00:00:00 2022-08-24 BK 0 0 lcc 0 0 NFIC CPL CPL GEN 2022-08-24 FALC 0.00 SK 0 HF5415.1265.S3 2020 22-36639 2022-08-24 00:00:00 2022-08-24 BK 0 0 lcc 0 0 NFIC CPL CPL GEN 2022-08-29 FALC 0.00 SK 0 HF5415.1265.S3 2020 22-36612 2022-08-29 00:00:00 2022-08-29 BK 0 0 lcc 0 0 NFIC CPL CPL GEN 2022-08-29 FALC 0.00 SK 0 HF5415.1265.S3 2020 22-36613 2022-08-29 00:00:00 2022-08-29 BK