03734cam a2200661Ii 4500 9780429506567 FlBoTFG 20260210180740.0 m o d cr cnu|||unuuu 190215s2019 nyu o 001 0 eng d OCoLC-P eng rda pn OCoLC-P 9780429014697 (electronic bk.) 0429014694 (electronic bk.) 9780429014703 (PDF ebook) 0429014708 9780429014680 (Mobipocket ebook) 0429014686 9780429506567 (ebook) 0429506562 9781138583672 9781138583696 (pbk.) 10.4324/9780429506567 doi (OCoLC)1085890321 (OCoLC-P)1085890321 HC79.I55 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh BUS 000000 bisacsh BUS 025000 bisacsh KC bicssc 658.1/1 23 Allen, Jonathan P., author. Digital entrepreneurship / Jonathan P. Allen. New York : Routledge, 2019. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Cover; Half Title; Title; Copyright; Contents; Preface: Entrepreneurship in a Digital World; 1 Digital Entrepreneurship: New Opportunities and Challenges; 2 Choosing a Digital Business Idea; 3 Creating a Digital Business Design; 4 Building a Business Prototype; 5 Digital Content for Business; 6 Business Prototype Look and Feel; 7 Business Prototype Features; 8 Web Analytics; 9 Creating and Tracking Business Goals; 10 Usability and Customer Experience; 11 Customer Acquisition in a Digital World; 12 Digital Business Experiments; 13 Launching a New Digital Business Venture; Key Terms; Appendices Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/ OCLC-licensed vendor bibliographic record. Information technology Economic aspects. Entrepreneurship. 121 Internet service providers. New business enterprises. 3736 BUSINESS & ECONOMICS / Industrial Management. bisacsh BUSINESS & ECONOMICS / Management. bisacsh BUSINESS & ECONOMICS / Management Science. bisacsh BUSINESS & ECONOMICS / Organizational Behavior. bisacsh BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Entrepreneurship bisacsh Taylor & Francis https://www.taylorfrancis.com/books/9780429506567 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf 90125 90124