03734cam a2200661Ii 45000010014000000030008000140050017000220060019000390070015000580080041000730400035001140200036001490200033001850200031002180200015002490200038002640200015003020200027003170200015003440200018003590200025003770240031004020350022004330350024004550500013004790720025004920720025005170720025005420720025005670720025005920720025006170720015006420820016006571000033006732450051007062640034007573000023007913360026008143370026008403380036008665000020009025050604009225200846015265880047023726500046024196500027024656500032024926500036025246500059025606500048026196500056026676500061027236500044027846500053028288560072028818560102029539990017030559780429506567FlBoTFG20260210180740.0m     o  d        cr cnu|||unuuu190215s2019    nyu     o     001 0 eng d  aOCoLC-PbengerdaepncOCoLC-P  a9780429014697q(electronic bk.)  a0429014694q(electronic bk.)  a9780429014703q(PDF ebook)  a0429014708  a9780429014680q(Mobipocket ebook)  a0429014686  a9780429506567q(ebook)  a0429506562  z9781138583672  z9781138583696 (pbk.)7 a10.4324/97804295065672doi  a(OCoLC)1085890321  a(OCoLC-P)1085890321 4aHC79.I55 7aBUSx0820002bisacsh 7aBUSx0410002bisacsh 7aBUSx0420002bisacsh 7aBUSx0850002bisacsh 7aBUSx0000002bisacsh 7aBUSx0250002bisacsh 7aKC2bicssc04a658.1/12231 aAllen, Jonathan P.,eauthor.10aDigital entrepreneurship /cJonathan P. Allen. 1aNew York :bRoutledge,c2019.  a1 online resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  aIncludes index.0 aCover; Half Title; Title; Copyright; Contents; Preface: Entrepreneurship in a Digital World; 1 Digital Entrepreneurship: New Opportunities and Challenges; 2 Choosing a Digital Business Idea; 3 Creating a Digital Business Design; 4 Building a Business Prototype; 5 Digital Content for Business; 6 Business Prototype Look and Feel; 7 Business Prototype Features; 8 Web Analytics; 9 Creating and Tracking Business Goals; 10 Usability and Customer Experience; 11 Customer Acquisition in a Digital World; 12 Digital Business Experiments; 13 Launching a New Digital Business Venture; Key Terms; Appendices  aTechnology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/  aOCLC-licensed vendor bibliographic record. 0aInformation technologyxEconomic aspects. 0aEntrepreneurship.9121 0aInternet service providers. 0aNew business enterprises.93736 7aBUSINESS & ECONOMICS / Industrial Management.2bisacsh 7aBUSINESS & ECONOMICS / Management.2bisacsh 7aBUSINESS & ECONOMICS / Management Science.2bisacsh 7aBUSINESS & ECONOMICS / Organizational Behavior.2bisacsh 7aBUSINESS & ECONOMICS / General2bisacsh 7aBUSINESS & ECONOMICS / Entrepreneurship2bisacsh403Taylor & Francisuhttps://www.taylorfrancis.com/books/9780429506567423OCLC metadata license agreementuhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf  c90125d90124