02870cam a2200469Ki 4500 9780429262654 FlBoTFG 20260210180757.0 m o d cr cnu---unuuu 200521s2020 flu ob 000 0 eng d OCoLC-P eng rda OCoLC-P 0429557728 (electronic bk.) 9780429557729 (electronic bk.) 9780429262654 (electronic bk.) 0429262655 (electronic bk.) 9780429562198 (electronic bk. : Mobipocket) 0429562195 (electronic bk. : Mobipocket) 9780429553257 (electronic bk. : PDF) 0429553250 (electronic bk. : PDF) (OCoLC)1154949062 (OCoLC-P)1154949062 HF6146.I58 L58 2020 COM 000000 bisacsh UY bicssc 658.8/72 23 Liu, Peng, author. Computational advertising : market and technologies for internet commercial monetization / Liu Peng, Wang Chao. Second edition. Boca Raton, FL : CRC Press, 2020. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features Introduces computational advertising and Internet monetization Covers data processing, utilization, and trading Uses business logic as the driving force to explain online advertising products and technology advancement Explores the products and the technologies of computational advertising, to provide insights on the realization of personalizationsystems, constrained optimization, data monetization and trading, and other practical industry problems Includes case studies and code snippets. OCLC-licensed vendor bibliographic record. COMPUTERS / General bisacsh Internet advertising. Wang, Chao, author. Taylor & Francis https://www.taylorfrancis.com/books/9780429262654 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf 90862 90861