market and technologies for internet commercial monetization Liu, Peng creator author. Wang, Chao author. text bibliography flu 2020 Second edition. monographic eng 1 online resource. This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features Introduces computational advertising and Internet monetization Covers data processing, utilization, and trading Uses business logic as the driving force to explain online advertising products and technology advancement Explores the products and the technologies of computational advertising, to provide insights on the realization of personalizationsystems, constrained optimization, data monetization and trading, and other practical industry problems Includes case studies and code snippets. Liu Peng, Wang Chao. COMPUTERS / General Internet advertising HF6146.I58 L58 2020 658.8/72 0429557728 9780429557729 9780429262654 0429262655 9780429562198 0429562195 9780429553257 0429553250 https://www.taylorfrancis.com/books/9780429262654 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf https://www.taylorfrancis.com/books/9780429262654 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf OCoLC-P 200521 20260210180757.0 9780429262654 eng