02870cam a2200469Ki 45000010014000000030008000140050017000220060019000390070015000580080041000730400031001140200033001450200036001780200036002140200033002500200049002830200046003320200042003780200039004200350022004590350024004810500025005050720025005300720015005550820017005701000024005872450118006112500020007292640040007493000023007893360026008123370026008383380036008645201178009005880047020786500033021256500026021587000025021848560072022098560102022819990017023839780429262654FlBoTFG20260210180757.0m     o  d        cr cnu---unuuu200521s2020    flu     ob    000 0 eng d  aOCoLC-PbengerdacOCoLC-P  a0429557728q(electronic bk.)  a9780429557729q(electronic bk.)  a9780429262654q(electronic bk.)  a0429262655q(electronic bk.)  a9780429562198q(electronic bk. : Mobipocket)  a0429562195q(electronic bk. : Mobipocket)  a9780429553257q(electronic bk. : PDF)  a0429553250q(electronic bk. : PDF)  a(OCoLC)1154949062  a(OCoLC-P)1154949062 4aHF6146.I58bL58 2020 7aCOMx0000002bisacsh 7aUY2bicssc04a658.8/722231 aLiu, Peng,eauthor.10aComputational advertising :bmarket and technologies for internet commercial monetization /cLiu Peng, Wang Chao.  aSecond edition. 1aBoca Raton, FL :bCRC Press,c2020.  a1 online resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  aThis book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features Introduces computational advertising and Internet monetization Covers data processing, utilization, and trading Uses business logic as the driving force to explain online advertising products and technology advancement Explores the products and the technologies of computational advertising, to provide insights on the realization of personalizationsystems, constrained optimization, data monetization and trading, and other practical industry problems Includes case studies and code snippets.  aOCLC-licensed vendor bibliographic record. 7aCOMPUTERS / General2bisacsh 0aInternet advertising.1 aWang, Chao,eauthor.403Taylor & Francisuhttps://www.taylorfrancis.com/books/9780429262654423OCLC metadata license agreementuhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf  c90862d90861