<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>03239cam a2200553Ki 4500</leader>
  <controlfield tag="001">9781315693118</controlfield>
  <controlfield tag="003">FlBoTFG</controlfield>
  <controlfield tag="005">20260210180839.0</controlfield>
  <controlfield tag="006">m     o  d        </controlfield>
  <controlfield tag="007">cr cnu---unuuu</controlfield>
  <controlfield tag="008">210108s2021    enk     ob    001 0 eng d</controlfield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">OCoLC-P</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="e">pn</subfield>
    <subfield code="c">OCoLC-P</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781315693118</subfield>
    <subfield code="q">(electronic bk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1315693119</subfield>
    <subfield code="q">(electronic bk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781317435341</subfield>
    <subfield code="q">(electronic bk. : Mobipocket)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1317435346</subfield>
    <subfield code="q">(electronic bk. : Mobipocket)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781317435365</subfield>
    <subfield code="q">(electronic bk. : PDF)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1317435362</subfield>
    <subfield code="q">(electronic bk. : PDF)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781317435358</subfield>
    <subfield code="q">(electronic bk. : EPUB)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1317435354</subfield>
    <subfield code="q">(electronic bk. : EPUB)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">9781138910911</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">1138910910</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">9781138910904</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="z">1138910902</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)1229166529</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC-P)1229166529</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
    <subfield code="a">P93.5</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
    <subfield code="a">LAN</subfield>
    <subfield code="x">004000</subfield>
    <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
    <subfield code="a">LAN</subfield>
    <subfield code="x">008000</subfield>
    <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="072" ind1=" " ind2="7">
    <subfield code="a">KNTJ</subfield>
    <subfield code="2">bicssc</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="a">001.4/226</subfield>
    <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Finch-Claydon, Dianne M.,</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Big data in small slices :</subfield>
    <subfield code="b">data visualization for communicators /</subfield>
    <subfield code="c">Dianne M. Finch-Claydon.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">London ;</subfield>
    <subfield code="a">New York :</subfield>
    <subfield code="b">Routledge,</subfield>
    <subfield code="c">2021.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">1 online resource.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
    <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">computer</subfield>
    <subfield code="b">c</subfield>
    <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">online resource</subfield>
    <subfield code="b">cr</subfield>
    <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">"A Focal Press book"--Cover.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">The canary in the coal mine -- Sea of butterflies -- Parasites and armed rebels -- Open city, open data.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">"This book offers an engaging and accessible introduction to data visualization for communicators, covering everything from data collection and analysis to the creation of effective data visuals. Straying from the typical "how to visualize data" genre often written for technical audiences, Big Data in Small Slices offers those new to data and visualization the opportunity to better understand data itself. Using the concept of the "Data Backstory", each chapter features discussions with experts who produce datasets in their daily work, from marine scientists to paediatricians and city government officials, exploring how they collect and produce datasets. The reader is guided through the process of designing effective visualizations based on this data, delving into how datasets are produced and vetted and how to assess their weaknesses and strengths, ultimately offering readers the knowledge needed to produce their own effective data visuals. This book is an invaluable resource for anyone interested in data visualisation and storytelling, from journalism and communications students to public relations professionals"--</subfield>
    <subfield code="c">Provided by publisher.</subfield>
  </datafield>
  <datafield tag="588" ind1=" " ind2=" ">
    <subfield code="a">OCLC-licensed vendor bibliographic record.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Visual communication.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Information visualization.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">LANGUAGE ARTS &amp; DISCIPLINES / Communication</subfield>
    <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">LANGUAGE ARTS &amp; DISCIPLINES / Journalism</subfield>
    <subfield code="2">bisacsh</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
    <subfield code="3">Taylor &amp; Francis</subfield>
    <subfield code="u">https://www.taylorfrancis.com/books/9781315693118</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="3">OCLC metadata license agreement</subfield>
    <subfield code="u">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">92606</subfield>
    <subfield code="d">92605</subfield>
  </datafield>
</record>
