06622cam a2200373Ii 4500001001400000005001700014008004100031020003400072020003400106020003000140024003200170035002100202040002600223050002200249082001900271245015400290250001900444264004100463300004000504336002100544337002300565338003200588490003900620505357500659520173704234650004205971650001806013650002906031700003006060700003106090776003506121856007506156999001706231978131556573620260210180904.0180706s2018    enka    ob    001 0 eng d  a9781315565736q(e-book : PDF)  a9781317185123q(e-book: Mobi)  z9781472469205q(hardback)7 a10.4324/9781315565736 2doi  a(OCoLC)993977322  aFlBoTFGcFlBoTFGerda 4aG155.A1bA38 201804a338.4791bA24400aAdvances in Social Media for Travel, Tourism and Hospitality :bNew Perspectives, Practice and Cases /cedited by Marianna Sigala and Ulrike Gretzel.  aFirst edition. 1aLondon :bTaylor and Francis,c2018.  a1 online resource (xvi, 404  pages)  atext2rdacontent  acomputer2rdamedia  aonline resource2rdacarrier0 aNew Directions in Tourism Analysis00tpart, 1 Social media applications for co-creating customer value and experience /r Marianna Sigala -- tchapter Introduction /r Marianna Sigala Ulrike Gretzel -- tchapter 1 Service-dominant logic in the social media landscape -- tNew perspectives on experience and value co-creation /r Barbara Neuhofer Dimitrios Buhalis -- tchapter 2 Value co-destruction in service ecosystems -- tFindings from TripAdvisor /r Marianna Sigala -- tchapter 3 Tourist-driven innovations in social media -- tAn opportunity for tourism organizations /r Astrid Dickinger Lidija Lalicic -- tchapter 4 Enhancing wearable augmented reality visitor experience through social media -- tA case study of Manchester Art Gallery /r Timothy Jung M. Claudia tom Dieck -- tchapter 5 More than a technical feature -- tInsights into augmented reality with social media integration in the travel industry /r Barbara Keller Michael Möhring Rainer Schmidt -- tpart, 2 Marketing using social media applications and concepts /r Ulrike Gretzel -- tchapter 6 Social media and destination marketing /r Ahmet Bulent Ozturk Saba Salehi-Esfahani Anil Bilgihan Fevzi Okumus -- tchapter 7 A new cultural revolution -- tChinese consumers’ internet and social media use /r Jing Ge Ulrike Gretzel -- tchapter 8 Crowdsourcing in travel, tourism and hospitality -- tPractical cases and possibilities /r Fernando J. Garrigos-Simon Yeamduan Narangajavana Silvia Sanz-Blas Javier Sanchez-Garcia -- tchapter 9 Facebook marketing by hotel groups -- tImpacts of post content and media type on fan engagement /r Kyung-Hyan Yoo Woojin Lee -- tchapter 10 Influencer marketing in travel and tourism /r Ulrike Gretzel -- tpart, 3 Social media -- tTravellers’ behavior /r Ulrike Gretzel -- tchapter 11 E-WOM engagement -- tIs it worth talking only about posters and lurkers? /r Wafa Hammedi Justine Virlée -- tchapter 12 The influence of reviewer identity verification on the online reputation of hotels /r Eduardo Parra López Desiderio Gutiérrez Taño -- tchapter 13 Airbnb as a new disruptive model in tourism -- tAnalyzing its competitive potential based on online travel reviews /r Ricardo J. Díaz Armas Desiderio Gutiérrez Taño Francisco J. García Rodríguez -- tchapter 14 Collaborative consumption as a feature of Gen-Y consumers -- tRethinking youth tourism practices in the sharing economy /r Wided Batat Wafa Hammedi -- tchapter 15 Have social networks changed travellers’ waiting experience? -- tAn exploratory study on the airport sector /r Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni Marianna Sigala -- tpart, 4 Social media, knowledge management, market research, business intelligence, social media analytics /r Marianna Sigala -- tchapter 16 Sentiment analysis -- tA review /r Jing Ge Marisol Alonso Vazquez Ulrike Gretzel -- tchapter 17 Social media analysis from a communication perspective -- tThe case of the argumentative analysis of online travel reviews /r Silvia De Ascaniis Lorenzo Cantoni -- tchapter 18 Measuring visitor satisfaction with a cultural heritage site -- tSocial media data vs. onsite surveys /r Laura Di Pietro Roberta Guglielmetti Mugion Maria Francesca Renzi Martina Toni -- tchapter 19 Business intelligence for destinations -- tCreating knowledge from social media /r Matthias Fuchs Wolfram Höpken Maria Lexhagen -- tchapter 20 Community characteristics in tourism Twitter accounts of European countries /r Kostas Zafiropoulos Konstantinos Antoniadis Vasiliki Vrana.  a"This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality.The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making.Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destination's, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management."--Provided by publisher. 0aHospitality industryxSocial aspects. 0aSocial media. 0aTourismxSocial aspects.1 aGretzel, Ulrike,eeditor.1 aSigala, Marianna,eeditor.08iPrint version: z978147246920540uhttps://www.taylorfrancis.com/books/9781315565736zClick here to view.  c93571d93570